Thursday, August 25, 2011

Capizzi Reviews

Capizzi
4.5 star rating
53 reviews Rating Details

Category: Restaurants Pizza Pizza [Edit]
547 9 th ave
Manhattan, NY 10018
Neighborhoods: Hell's Kitchen, Theater District, Midtown West
(212) 695-6900

1. This place is PERFECT just exactly what you want from a New York Pizza place. Family owned and run, small and cozy, fantastic warm service and most important of all the food was AMAZING.

Everything we tried was better than I could hope. The Pizza Crust was perfect New York pizza. Thin crispy crust, and the crust on the edges was just perfectly blackened from the wood in the oven. The Crust easily cracks and pops when you bite it and the flavor is fantastic.

According to the waitress (who's father was behind the counter hand tossing our pizza) everything is fresh and either comes from local farmers or is imported directly from Italy.

The walls are all decorated with pictures of the family and they had a solid selection of wines on display.

If you are visiting from out of town it is just a couple blocks from Times Square and worth the walk.

2. Find it behind the port authority bus terminal. It's such a weird location that I almost didn't go in, but after dining there I'm glad I stuck with it.

I had the Pizza Bianca, made with simple but good quality olive oil and cheese. My husband had a pie with prosciutto and arugula. It had freshly grated Parmesan lovingly dusted on top. The pizza crust is nice. It's rustic with little burned spots from being in the brick oven. In general, I do like it a bit more chewy, but this crust is definitely good. We finished our meal with the tiramisu. It was light and lovely.

I drank the house Chianti, which was fine. There are plenty of wines by the bottle to choose from if you want something nice with your pie.

Service was attentive and sincere. There are really sweet guys working there.

The decor had some great, homey details. They use little paper doilies with embossed flowers as coasters. The bathroom is charming. I felt like I was using a bathroom in someone's home.

3. The pizza is good but definitely not the best. I never trust the review of someone that doesn't have a profile picture. And I rarely trust a review of someone that doesn't have a profile picture of themselves. If you scroll down all of the reviews, you'll notice that a lot of the reviewers are newbies or have signed on to Yelp just to give this place a 5-star review.

I get it. You're selling pizza in the heart of NYC's tourist district and you want to attract as much business as possible. But how about doing it on merit?

What separates you from 2 Bros Pizza? At least at 2 Bros. you know what you're getting...cheap pizza at a cheap price ($1). Most people could care less about Yelp. And most people think that 2 Bros. is a great example of NYC-style pizza (which it definitely IS NOT!).

Yelpers are a different breed of consumer. If you burn them, you burn yourself. Let your pizza speak for itself.

It's ok, not great. Stop telling friends/employees to pump your star rating up with bogus reviews. You're not in the upper echelon of the NYC pizza strata. Do you really think you're in the same class as say a Totonno's?

You're not even as good as some of the "Famous Ray's Pizza" places...

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